25 Best Streaming Services in Europe (Free & Paid) for 2026: Movies, Shows & Live Sports

Finding the right video platform in Europe can be surprisingly tricky. Availability varies by country, content libraries differ widely, and not every service offers the same mix of films, TV series, or live broadcasts. Whether you’re a local viewer, an expat, or a traveler, knowing where to stream legally and affordably matters more than ever. In this guide, we take a closer look at the most popular European streaming options for 2026, covering both no-cost platforms and subscription-based services. From on-demand entertainment to real-time sports coverage, you’ll find clear comparisons, key features, and practical tips to help you decide which platforms best fit your viewing habits.

🎬The Best Streaming Services in Europe (2026 Edition): At a Glance

1.Movies & TV Shows Streaming Platforms

This table covers the primary destinations for scripted content, ranging from global giants to high-quality free public broadcasters.

Platform Type Content Focus Availability in Europe Free Option Best For
Netflix Subscription (SVOD) Movies, TV series, Originals Most European countries Global content, originals, multi-language support
Amazon Prime Video Subscription Movies, TV shows, Originals Most European countries Value seekers, bundled Prime benefits
Disney+ Subscription Movies, series, family content Widely available Families, blockbuster franchises
Max (HBO Max) Subscription Premium series, movies Select EU countries High-quality drama, HBO originals
Apple TV+ Subscription Original movies & series Most European countries High-production originals
Rakuten TV Free + Paid Movies, TV shows Most EU countries Free ad-supported movies, rentals
arte.tv Free European films, documentaries Most EU countries Cultural & arthouse content
BBC iPlayer Free (UK) TV shows, films UK only British TV & dramas
RaiPlay Free Movies, series, TV shows Italy Italian content
ZDF Mediathek Free TV series, films Germany German-language programs

2. Live Sports Streaming Platforms

Sports rights in Europe are highly localized. This table highlights where to watch major leagues and international events in 2026.

Platform Type Sports Coverage Availability in Europe Free Option Best For
DAZN Subscription Football, boxing, MMA Many EU countries Dedicated sports fans
Eurosport / Discovery+ Subscription Tennis, cycling, Olympics Most EU countries Multi-sport coverage
Sky Sports Subscription Football, F1, major leagues UK, DE, IT Premium live sports
beIN Sports Subscription Football, global sports Select EU countries International football
Viaplay Sports Subscription Football, motorsports Nordics, NL, PL Nordic & European leagues
BBC iPlayer Free Selected live sports UK Major UK sports events
ARD / ZDF Sports Free Football, Olympics Germany National & international events
RTVE Play Free Football, athletics Spain Spanish sports coverage
RaiPlay Free Football, cycling Italy Italian sports broadcasts
Eurovision Sport Free Olympic & niche sports Europe-wide Free international competitions

3.Best Free & Legal Streaming Platforms

You don't always need a subscription. Europe has excellent free (ad-supported) or public broadcaster services:

UK & Ireland

 

  • BBC iPlayer: World-class British dramas and documentaries (requires a TV license).

  • ITVX: Massive library of free movies and reality TV.

  • Channel 4: Best for alternative comedy and high-quality international cinema.

Continental Europe

  • Arte.tv: A cultural gem available in multiple languages (French, German, English, etc.) across Europe. High-end documentaries and indie films.

  • Pluto TV / Rakuten TV: Leading FAST (Free Ad-supported Streaming TV) services with hundreds of linear channels.

  • Zattoo (Switzerland/Germany): Offers a robust free tier for live TV streaming across major European networks.

  • RTVE Play (Spain) / RaiPlay (Italy) / France.tv: Local public broadcasters offering high-quality apps with free access to local series and sports.

4.Regional Champions (Local Gems)

If you want content specific to your region, look into these:

Joyn (Germany) A huge aggregator of German TV and local originals.
Canal+ (France) The premium destination for French cinema and major sporting events.
Viaplay (Nordics) The go-to for "Nordic Noir" crime thrillers.

📍Top 10 Streaming Services in Europe: In-Depth Platform Reviews

1. Netflix – The European Streaming Leader

Image from netflix.com, Copyright by original author

In 2026, Netflix remains the "standard-bearer" for streaming in Europe, though the experience is shifting toward more interactive features and local broadcaster partnerships.

Netflix in Europe offers a familiar service, but with regional content variations and significant local European productions due to EU regulations requiring platforms to invest in local content, making it a large and diverse market with strong competition from other streamers like Amazon Prime and Disney+. While your home account works across the continent, your library shifts to match the country you're in (e.g., Germany vs. France), and you might need Netflix's "I'm Travelling" feature for offline viewing or encounter different payment methods.

⏩Featured Content: Global original series, localized European content, and documentaries.

⏩ Best For: Viewers who want variety, constant new originals, and superb tech reliability。

✴️ key Features & Viewing Experience

In 2026, Netflix isn't just about "pressing play"; it’s becoming an all-in-one entertainment hub.

  • Localized Content Powerhouse: To meet EU quotas, at least 30% of the library is produced in Europe. You’ll find high-budget originals from France (Lupin Part 4), Germany, Spain, and the UK (Bridgerton Season 4).

  • Live Interactive Programming: A major 2026 update is the introduction of real-time voting. Netflix is reviving shows like Star Search, allowing European viewers to vote for contestants via their remote or mobile app.

  • Broadcaster Integration: In markets like France, Netflix has integrated local live TV (e.g., TF1) directly into the app, allowing you to watch traditional local channels alongside Netflix originals.

  • Netflix Games: Every subscription now includes a robust library of mobile and cloud-streamed games, ranging from indie gems to titles based on hits like Squid Game.

  • Spatial Audio & 4K: The "Premium" experience features advanced spatial audio that works on standard stereo speakers/headphones, providing a theater-like feel for blockbusters.

💹Pros and Cons

Pros Cons
User Experience: Still the most intuitive and fastest-loading app on all devices. Cost: It is now one of the most expensive services in Europe compared to Disney+ or Sky.
Offline Viewing: Industry-leading download feature for travel (not available on "With Ads" plan). Account Sharing Rules: Strict enforcement of "Household" rules makes it hard to share with friends.
Language Support: Unrivaled dubbing and subtitling options for dozens of European languages. Library Shifts: Frequent removal of licensed (non-original) movies as they move back to local platforms.
Variety: Something for everyone—from reality TV and anime to gritty European crime dramas. Ad-Tier Limitations: The cheapest plan lacks the full library and doesn't support offline downloads.

💸 Pricing & Subscription Plans (Europe)

Netflix pricing varies by country and plan tier — and tends to be slightly higher in Western and Northern Europe than in Eastern European countries.Here’s a typical example of what European users might pay:

Plan Price Video Quality Simultaneous Screens
Basic ~€7.99/mo SD (480p) 1
Standard ~€12.99/mo HD (1080p) 2
Premium ~€17.99/mo 4K UHD + HDR 4
Ad-Supported ~€5.99/mo HD (1080p) 2

Actual pricing ranges can differ slightly by country and currency differences. 

Note: Some countries have reported different price points due to local market conditions. For example, UK pricing tends to be expressed in GBP.

Verdict: If you value original European storytelling and the best tech experience, yes. However, if you are strictly a sports fan, you might find more value in a DAZN or Sky subscription, as Netflix’s sports content is still largely limited to documentaries and select live events (like WWE or exhibition matches).

2. Disney+: Large Movie Selection + Extras

Image from disneyplus.com, Copyright by original author

Disney+ is widely available across Europe, offering its full library of Disney, Pixar, Marvel, Star Wars, and National Geographic content, though pricing, plans (with ads/no ads, 4K/HD), and slight content variations exist by country, with some nations like France having unique release window rules for movies. You can generally access your home subscription within the EU, Norway, Iceland, and Liechtenstein while traveling, with the app available in many local languages. 

In 2026, Disney+ has completed its transformation in Europe from a "kids' app" into a full-scale entertainment powerhouse. The most significant change this year is the global retirement of the "Star" brand, which has been replaced by the more recognizable Hulu tile for adult-focused content.

⏩Featured Content:Families, Star Wars, Marvel, and National Geographic.

Best For: Families with children and die-hard fans of Disney-owned franchises. The Hulu integration now also makes it compelling for adults.

✴️key Features & Viewing Experience

  • The Hulu Integration: All adult dramas (from FX, 20th Century Studios, and Searchlight) now live under the Hulu hub. This means shows like The Bear, Shōgun, and Grey’s Anatomy are seamlessly integrated into the same app as Mickey Mouse.

  • The "One App" Experience: In 2026, Disney+ has launched a "Unified Home Screen" that uses AI to blend your preferences. If you watch Marvel, your home screen will highlight action; if you watch documentaries, National Geographic takes center stage.

  • GroupWatch & SharePlay: Disney+ continues to lead in social viewing, allowing European users to sync movies with friends across different countries—perfect for watching the latest Star Wars series together.

  • IMAX Enhanced: For Marvel and Pixar fans, Disney+ offers an expanded aspect ratio on supported TVs, providing up to 26% more picture for a truly cinematic feel at home.

  • Live Events: Disney has begun experimenting with live streaming in Europe, including select music concerts and "Special Event" sports like the UEFA Women's Champions League.

💹Pros and Cons

Pros Cons
Unrivaled IP: The only place for Disney, Pixar, Marvel, Star Wars, and National Geographic. Rising Costs: Prices have seen a significant jump from the early "bargain" days.
High-Quality Tech: 4K UHD and Dolby Atmos are included in the Premium tier without extra hidden fees. Content Gaps: While Hulu content is great, Disney+ still lacks the sheer volume of "random" international shows found on Netflix.
Best for Families: Exceptional parental controls and a dedicated "Junior Mode." Ad Interruptions: The new "Standard with Ads" tier can be intrusive during dramatic movies.
All-in-One Hub: The addition of Hulu makes it a legitimate competitor for adult viewers. No Downloads on Ad Tier: You cannot save movies for offline travel if you are on the cheapest plan.

💸Pricing & Subscription Plans (Europe)

Disney+ now uses a three-tier structure in many European countries: 

Plan Approx. Monthly Cost (Europe) Video Quality Streams
Standard with Ads ~€5.99 / £4.99 Up to 1080p HD 2
Standard (No Ads) ~€9.99 Up to 1080p HD 2
Premium ~€13.99 Up to 4K UHD + HDR Up to 4

Exact pricing varies by country but follows similar tiered structure. 

Some countries also show yearly pricing options (~€99.90 / ~€139.90 for annual plans).

⏩ Verdict: Disney+ is the best value for families and super-fans of major franchises. In 2026, with the inclusion of the Hulu library, it has also become essential for fans of high-quality US dramas and "prestige" TV. However, if you only watch occasional movies, the recent price hikes might make you consider the "With Ads" version to save money.

3.  HBO Max: The Prestige Destination

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In 2026, HBO Max (re-adopting its original name after a brief stint as "Max") has become the center of attention in Europe. Its strategy focuses on "Prestige Drama" and a massive expansion into major markets like Germany, Italy, and the UK, ending years of content licensing to local providers like Sky.

HBO Max has a significant presence in Europe, launching across many countries in waves, replacing HBO Go, and is set to complete its full European rollout in early 2026, with recent and upcoming launches in key markets like Germany, Italy, the UK, and Ireland, offering content like House of the Dragon, The White Lotus, and local European productions alongside Hollywood hits. Availability and naming (some places like Netherlands/Belgium still use HBO Max due to branding) vary by region, with options for sports add-ons and local content being key features. 

⏩Featured Content:High-end "Prestige" TV and the 2026 Winter Olympics.

Best For:  Viewers who prioritize high-quality, award-winning series and films. Its arrival makes it a must-try for new European subscribers.

✴️key Features & Viewing Experience

  • The "Home of the Olympics": For 2026, HBO Max’s biggest draw is the Olympic Winter Games Milano Cortina. It is the only platform in Europe streaming every single event live and on-demand.

  • Warner Bros. Fast-Track: New movies from Warner Bros. Pictures (like Superman or The Batman sequels) often land on the platform just 45–60 days after their theatrical premiere.

  • Unified Discovery Library: The service integrates the high-brow "HBO" library with the "Discovery+" factual catalog (HGTV, Food Network, TLC), offering a massive variety of reality TV alongside prestige dramas.

  • EuroSport Integration: In many European regions, the app includes a dedicated Sports Add-on that pulls in Eurosport 1 & 2, covering the Tour de France, Tennis Grand Slams, and UFC.

  • Hub-Based Interface: The app is organized into "Hubs" (HBO, DC, Harry Potter, Sesame Workshop), making it easy to find specific franchises.

💹Pros and Cons

Pros Cons
Gold Standard Content: Access to the world's most acclaimed shows like The Last of Us, House of the Dragon, and Succession. Market Fragmentation: Some shows may still be missing in certain countries due to expiring legacy contracts.
Comprehensive Sports: The 2026 Winter Olympics coverage is a huge value-add for all subscribers. No Free Trial: Similar to Netflix and Disney+, HBO Max has moved away from free trials in Europe.
Technically Superior: The Premium plan offers 4K, Dolby Vision, and Atmos for almost all new originals. Navigation Clutter: The addition of Discovery+ content makes the interface feel more crowded than it used to be.
Price Versatility: Three tiers allow users to choose between saving money or getting 4K quality. Sports Surcharge: Most premium live sports (beyond the Olympics) require an extra monthly fee.

💸 Pricing & Subscription Plans (Europe)

Pricing varies slightly by country, but many European markets follow a three‑tier model:

Plan Approx. Monthly Price (EU) Quality Streams Notes
Basic with Ads ~€5.99–€6.99 Full HD (1080p) 2 Ad breaks, basic access
Standard ~€10.99 Full HD 2 (30 downloads) Ad‑free viewing
Premium ~€15.99 4K UHD + Dolby Atmos 4 (100 downloads) Best quality

👉 Prices and exact benefits may vary by country and over time, and annual deals or bundle options might be offered in some markets. 

In some territories like Spain, prices have recently been raised to similar tier levels.

💡 A sports add‑on switch can be added to base plans to unlock Eurosport coverage, but it may include ads and is typically limited to a subset of your total active streams

Verdict: In 2026, HBO Max is the "Quality Over Quantity" champion. If you want the most talked-about dramas and the most complete Olympic experience, this is your top choice.

4. DAZN: Sports-Focused Streaming Powerhouse

Image from dazn.com, Copyright by original author

DAZN is a major sports streaming player in Europe, offering country-specific content (like Serie A in Italy/UK, and U.S. college sports via ESPN deal across many territories) with a focus on boxing and women's football globally, available in over 200 countries via its app and integrated into platforms like Prime Video in key markets, though it faces challenges like payment disputes (e.g., French football) and varying fan experiences. EU portability allows subscribers to access their home content when traveling within the EEA. 

In 2026, DAZN has solidified its reputation as the "Netflix of Sports" across Europe. It is the go-to platform for football fans in the DACH region (Germany, Austria, Switzerland), Italy, and Spain, while also serving as the global home for Boxing and MMA.

⏩Featured Content:Live European football (Serie A, Bundesliga, La Liga) and combat sports.

Best For: Dedicated sports fans who want a primary destination for live games and events beyond what's on general entertainment platforms.

✴️key Features & Viewing Experience

  • Ultimate Tier Launch: A major 2026 update is the DAZN Ultimate plan, which includes a minimum of 12 Pay-Per-View (PPV) boxing events per year at no extra cost—a massive saving for fight fans.

  • Multiview & FanZone: DAZN’s interface now supports Multiview (watching up to 4 games at once), which is revolutionary for Champions League or Bundesliga matchdays. The FanZone feature adds a social layer, allowing live chats and polls during games.

  • Super-App Ambitions: Beyond streaming, the 2026 app integrates DAZN Bet (in supported markets), ticketing, and an e-commerce store for team merchandise, aiming to be a "one-stop shop" for sports.

  • Technical Quality: While most content is 1080p, select "Ultimate" events now feature HDR and Dolby 5.1 Surround Sound, providing a more cinematic stadium feel.

  • NFL Game Pass: DAZN remains the exclusive global distributor for the NFL Game Pass (excluding the US), making it essential for American Football fans in Europe

💹Pros and Cons

Pros Cons
Premium Football Rights: Holds exclusive rights to major domestic leagues (Serie A, Bundesliga, La Liga) in key markets. High Subscription Cost: It is now one of the most expensive streaming services in Europe.
All-in-One Combat Hub: Unrivaled access to Matchroom, Golden Boy, and UFC content. Complex Cancellation: Users often complain about the 30-day notice period or difficult-to-cancel annual contracts.
Device Compatibility: Works on almost every smart TV, console, and mobile device with high stability. Advertising: Even on paid tiers, you may see "non-skippable" ads or promotional pop-ups during live transitions.
Free Tier Options: Offers a "DAZN Free" section with select live matches and highlights to attract new users. No 4K for All: True 4K streaming is still limited compared to movie platforms like Netflix or Disney+.

💸Pricing & Subscription Plans (Europe)

Pricing for DAZN is highly localized depending on the sports rights available in your country. Here are the 2026 estimates:

1️⃣UK & Ireland (Focus on Boxing & Serie A):

  • Standard Tier: £15.99 – £19.99 / month (Annual commitment).

  • Ultimate Tier: £24.99 / month (Includes 12+ PPV fights).

2️⃣Germany, Italy, & Spain (Focus on Domestic Football):

  • Monthly Flex (Cancel anytime): €44.99 / month.

  • Annual Installment (12-month deal): €29.99 – €34.99 / month.

  • Annual Upfront (Pay once): €359.00 / year (Best value for year-round fans).

Verdict: If you are a hardcore football fan in Italy, Germany, or Spain, or a Boxing/MMA fanatic anywhere in Europe, DAZN is almost mandatory. However, for casual viewers, the high price point and the focus on annual contracts mean you should only subscribe if you plan to watch at least 2-3 live events every month.

5. Amazon Prime Video: Large Movie Selection + Extras

Image from primevideo.com, Copyright by original author

In 2026, Amazon Prime Video has fully transitioned into a hybrid service in Europe. It is no longer just a "perk" of the shopping membership; it has become a massive aggregator (a "super-app") where you can manage multiple subscriptions in one place.

Amazon Prime Video in Europe offers different experiences: within the EU, you get consistent access to titles and Originals as if you were home; traveling outside the EU, you can stream Originals and downloaded content but the general library shrinks; and in the UK, it's a separate market post-Brexit, with its own specific catalog, distinct from the EU. You can watch downloaded content anywhere, but your main library changes based on your physical location within Europe (EU vs. UK vs. rest of Europe). 

⏩Featured Content:A mix of movies, shipping benefits, and select live sports.

⏩Best For:Amazon Prime members seeking added value, fans of its specific originals, and sports enthusiasts wanting key live games.

✴️key Features & Viewing Experience

  • The "Channels" Hub: This is Prime’s biggest advantage. In 2026, you can add 100+ "channels" like Paramount+, MGM+, or Discovery+ directly into the Prime interface, keeping all your billing and watchlists in one app.

  • X-Ray (The Industry Leader): Prime Video’s exclusive X-Ray feature remains the best in the business. While watching, you can instantly see the actors' names, the background music, and trivia via IMDb integration.

  • Live Sports Expansion: In 2026, Prime Video is a major sports player. It holds rights for the UEFA Champions League (Top Tuesday matches in the UK/Germany/Italy), NBA games, and select Premier League fixtures.

  • Ad-Supported Hybrid: Following the 2024-2025 rollout, all European "Standard" memberships now include limited advertisements during movies and shows.

  • AI Video Generation (Early Access): Amazon has introduced "AI Recaps," which can generate a quick summary of a previous season or episode tailored to how much you actually watched, helping you catch up instantly.

💹Pros and Cons

Pros Cons
Exceptional Value: The price includes Prime delivery, Amazon Music, and Prime Gaming, not just video. Confusing Interface: The app mixes "Free with Prime" content with movies you have to "Rent" or "Buy," which can be frustrating.
X-Ray Feature: Makes identifying actors and music incredibly easy. Ad-Free Surcharge: You must pay an extra monthly fee to remove ads and unlock Dolby Vision/Atmos.
Original Epics: Home to massive-budget hits like The Rings of Power, Fallout, and The Boys. Library Variability: Content varies wildly between European countries due to local licensing deals.
One-Stop Shop: Ability to add dozens of other streaming channels into one single billing account. Limited 4K on Ad Tier: High-end technical features (UHD/HDR) are increasingly locked behind the "Ad-Free" add-on.

💸 Pricing & Subscription Plans (Europe)

Unlike Netflix, Prime Video pricing is usually bundled with the full Amazon Prime membership. Here are the 2026 estimates for the European market:

  • Standalone Prime Video: €5.99 – €8.99 / £5.99 / month

    • Includes ads. Best for those who don't shop on Amazon.

  • Full Amazon Prime (Monthly): €8.99 – €14.99 / £8.99 / month

    • Includes video (with ads), music, gaming, and free fast shipping.

  • Full Amazon Prime (Annual): €69.90 – €139.00 / £95.00 / year

    • The most cost-effective way to get all benefits (saves approx. 20-30%).

  • "Ad-Free" Add-on: +€2.99 / £2.99 / month

    • Required to remove ads and enable premium tech features (Dolby Atmos/Vision).

Verdict: Amazon Prime Video is the king of convenience. If you already shop on Amazon, the video service is essentially "free." It is the perfect platform for people who want to simplify their digital life by having their movies, music, and shopping perks all under one roof. However, if you hate seeing "Rent/Buy" icons while browsing, you may find the interface cluttered compared to the "all-you-can-eat" model of Netflix.

6. NOW TV: The Premium Sports Leader

Image from nowtv.com, Copyright by original author

NOW TV (now just NOW) is primarily a UK-focused streaming service, but it's also available in Ireland and Italy, with some EU access for Irish/Italian subscribers; however, UK members generally can't use it outside the UK due to Brexit rules, and users in other European countries often need a VPN to access it by appearing to be in the UK, Ireland, or Italy. Content varies by region, and while you can download shows for offline viewing, live streaming outside your home region is usually blocked. 

In 2026, NOW occupies a unique middle ground in the European streaming market. It is essentially the "contract-free" gateway to Sky TV’s premium content, including high-end HBO dramas and exclusive Sky Sports rights.

⏩Featured Content:English Premier League, Formula 1, and HBO content (UK/DE/IT).

Best For: Viewers interested in a specific mix of US content (via Sky Showtime) or those wanting free, local language programming and news.

✴️key Features & Viewing Experience

  • Membership Tiers (Pick & Mix): NOW doesn't offer one big library. Instead, you subscribe to specific "Memberships": Entertainment (TV shows), Cinema (Movies), and Sports.

  • HBO’s European Home: Since HBO Max has only recently expanded to some markets, NOW remains a primary destination for HBO hits like The Last of Us, House of the Dragon, and The White Lotus through its Sky Atlantic partnership.

  • Sky Sports+ Integration: For 2026, NOW has fully integrated Sky Sports+, providing hundreds of extra live streams for EFL football, Tennis, and F1 Race Control (multi-angle viewing).

  • "Boost" and "Ultra Boost": By default, NOW streams in 720p with ads. To get Full HD (1080p) or 4K UHD, you must pay for a "Boost" add-on, which also removes most advertisements and allows for more simultaneous streams.

  • Live Channels: Unlike most streamers, NOW provides a "Live TV" section where you can watch Sky channels in real-time, just like traditional cable.

💹Pros and Cons

Pros Cons
No Long-Term Contracts: You can cancel any membership month-to-month, making it great for "dipping in" for a specific series. The "Boost" Tax: You have to pay extra just to get Full HD or 4K, which most competitors include or offer more cheaply.
Premium Sports: The best place to watch the English Premier League and F1 without a full Sky satellite dish. Frequent Adverts: Unless you pay for Boost, you will see unskippable ads before and during on-demand content.
HBO Content: Access to the world's highest-rated dramas that aren't on Netflix or Disney+. Confusing Pricing: Managing three or four separate memberships can quickly become more expensive than a single Netflix sub.
Device Compatibility: Excellent apps for almost every Smart TV, console (PS5/Xbox), and mobile device. Limited Portability: Due to post-Brexit rules, UK users cannot stream their membership while traveling in the EU (though Irish users can).

💸Pricing & Subscription Plans (Europe)

Prices reflect the UK/Ireland market; Germany (WOW) and Italy prices are similar in Euros.

Pass Approx Price What You Get
Entertainment ~£9.99 / €11.99 pm TV shows, Sky Originals, live Sky channels
Cinema ~£9.99 / €11.99 pm Blockbuster movies & Sky Cinema on demand
Sports ~£34.99 / €38.99 pm All Sky Sports live channels
Sports (Day Pass) ~£14.99 / €14.99 24‑hour Sky Sports access
Hayu ~£5‑€6.99 Reality series library
Boost ~£6 / €6–7 Full HD + 5.1 audio + ad‑free on‑demand
Ultra Boost ~£9 / €9 4K UHD + Dolby Atmos

💡 Note: Some discounts can be available (e.g., initial reduced rates if you commit 6–12 months), and prices vary slightly by country.

Verdict: NOW is for the "Quality over Quantity" viewer. If you want the absolute best TV dramas (HBO/Sky Originals) and the most comprehensive sports coverage without the hassle of a 24-month cable contract, NOW is the perfect tool. However, if you are on a budget, the cost of stacking Entertainment, Cinema, and Boost can quickly reach £25+ / month, making it a premium choice.

7. BBC iPlayer: The Gold Standard of Free TV

Image from bbc.co.uk, Copyright by original author

In 2026, BBC iPlayer remains the "Gold Standard" of public service streaming. While it is technically a UK-exclusive platform, its massive influence on European culture and its role as a benchmark for free streaming make it essential to any European guide.

However, using it from mainland Europe (outside the UK) comes with specific technical and legal caveats.

⏩Featured Content:British drama, news, and documentaries (UK-only or via VPN).

Best For:UK residents who pay the TV Licence

✴️key Features & Viewing Experience

  • The "AI-Enhanced" iPlayer: In 2026, the BBC has integrated advanced AI for smarter personalization. The app now provides "Daily Highlights" tailored to your taste, blending news, drama, and sports seamlessly.

  • 4K UHD & HDR Content: Unlike many rivals that charge extra for high quality, the BBC offers a growing library of 4K content (including Doctor Who, major wildlife documentaries, and sports) for free.

  • Live "Restart" Feature: A fan-favorite feature that allows you to jump to the beginning of any live broadcast with a single click, ensuring you never miss the start of the news or a match.

  • Massive Box Sets: The library has expanded significantly. Many iconic series (Peaky Blinders, Sherlock, Silent Witness) are now available in their entirety for years, rather than the old "30-day" limit.

  • Ad-Free Experience: Because it is funded by the UK public, there are zero commercial advertisements—no interruptions during movies or mid-show breaks.

💹Pros and Cons

Pros Cons
100% Free (Legally): No monthly subscription fee; it is funded by the UK TV License. Geo-Blocked: Strictly restricted to UK IP addresses. It will not work in mainland Europe without a VPN.
Highest Quality Drama: The birthplace of world-class British storytelling and documentaries. "The VPN Cat-and-Mouse": The BBC aggressively blocks VPNs. Only premium services (like NordVPN or ExpressVPN) tend to work consistently in 2026.
No Ads: A pure viewing experience without commercial breaks. Account Registration: Requires a UK postcode (e.g., SW1A 1AA) and a declaration that you have a UK TV License.
Excellent Kids' Section: Home to CBeebies, the most trusted name in children's programming. No PC Downloads: As of late 2025/2026, the BBC has discontinued the ability to download content to laptops/desktops.

💸 Pricing & Subscription Plans (Europe)

  • The "Cost": For UK residents, the fee is approximately £174.50 per year (the cost of a TV License).

  • For European Viewers: There is no official way to pay for iPlayer if you live outside the UK.

Verdict: If you love British culture, nature documentaries (David Attenborough), and world-class news, BBC iPlayer is unrivaled. It is the best "free" streaming service in the world, provided you are willing to manage the technical hurdle of a VPN connection.

8. Arte.tv: The Cultural Gem

Image from arte.tv, Copyright by original author

ARTE.tv is a popular, free European cultural streaming service from France & Germany, offering high-quality documentaries, films, concerts, and shows in multiple languages (EN, DE, FR, IT, SP, PL) via apps & web, available across Europe with a growing multilingual catalog that unites diverse European content for broad audiences, supported by EU funding for wider accessibility. 

In 2026, Arte.tv has evolved into the crown jewel of European digital culture. It is a Franco-German public service platform that stands as a sophisticated, high-quality alternative to commercial giants like Netflix.

⏩Featured Content: European indie films, documentaries, and high-brow arts.

⏩Best For: Curious, culturally-minded viewers (especially 35+ age group) who love in-depth, ad-free documentaries, films, arts, and science

✴️key Features & Viewing Experience

  • Multi-Language Accessibility: While its roots are French and German, by 2026 Arte has expanded its interface and subtitling to include English, Spanish, Polish, Italian, and Romanian. Its goal is to eventually support all 24 official EU languages.

  • Arthouse Cinema & Festivals: The platform hosts the annual ArteKino Festival, allowing viewers to discover award-winning indie films from young European directors that rarely hit mainstream theaters.

  • ARTE Concert: A massive feature for music lovers. It offers high-definition recordings of everything from heavy metal festivals (like Hellfest) and electronic sets to world-class opera and classical performances from the Paris Philharmonic.

  • Investigation & Documentaries: Arte is famous for its deep-dive documentaries on geopolitics, ecology (Greenland at a Crossroads), and science. Its "Re:" series offers short, 30-minute deep dives into daily life across various European corners.

  • Offline Mode: The mobile app allows you to download selected programs to watch "on the go" for up to 72 hours, even when traveling in geoblocked countries.

💹Pros and Cons

Pros Cons
100% Free & Legal: Funded by the French and German governments; no subscription or credit card needed. Geoblocking: While most content is available across Europe, about 15-20% of premium movies are restricted to France and Germany due to rights.
Zero Advertisements: A pure, uninterrupted viewing experience—rare for a free service. Limited "Blockbusters": You won't find the latest Hollywood superhero movies here; it focuses strictly on "d'auteur" (artistic) cinema.
Cultural Diversity: Offers a perspective on European life and politics that US-based platforms often miss. Niche Appeal: Its high-brow content might be too "slow" or academic for viewers looking for casual reality TV.
High Production Value: Documentaries are often filmed in 4K with exceptional cinematography. App Navigation: With content in so many languages, the interface can occasionally feel a bit cluttered.

💸Pricing & Subscription Plans (Europe)

  • The Cost: €0.00 / £0.00. It is completely free.

  • Registration: You do not need to create an account to watch, but creating one allows you to sync your "Watchlist" across your Smart TV, phone, and tablet.

  • How to Watch: Available via the web (arte.tv), the mobile app (iOS/Android), and Smart TV platforms (Roku, Apple TV, Android TV, and HbbTV).

Verdict: Arte.tv is a must-have for intellectuals, indie film fans, and documentary lovers. If you want to understand the "soul of Europe" or enjoy a world-class opera performance from your couch without paying a cent, this is your best option. It is the perfect "second app" to have alongside a major service like Netflix.

9. Zattoo: Live TV & Sports Hub

Image from zattoo.com, Copyright by original author

In 2026, Zattoo stands as Europe’s leading TV-as-a-Service (TaaS) provider, particularly dominant in the DACH region (Germany, Austria, Switzerland). Unlike Netflix or Disney+, Zattoo is not a content producer but a TV aggregator, allowing you to stream traditional live television channels over the internet without the need for a cable or satellite connection.

TV streaming with Zattoo is only available for users registered in Germany, Switzerland and Austria. If you already have a Zattoo account, simply click on the country flag and login to stream your favourite TV show abroad.

⏩Featured Content: Major sports events (such as the FIFA World Cup) and  live TV with on-demand playbac.

Best For: Fans of live TV and sports in markets like Germany and Denmark.

✴️key Features & Viewing Experience

  • Universal TV (UTV) Interface: In late 2025, Zattoo launched its "Universal TV" architecture, providing a unified and lightning-fast user experience across Smart TVs, mobile devices, and consoles.

  • Low-Latency Streaming: Zattoo has successfully reduced broadcast delay to under 10 seconds, making it one of the best platforms for watching live sports (like the World Cup qualifiers) without hearing neighbors cheer first.

  • 7-Day Replay & Ad-Skipping: The "Ultimate" tier offers a 7-day catch-up window. In 2026, it features a sophisticated "Skip Button" that allows you to bypass entire commercial blocks in recorded or replayed shows with one click.

  • Cloud DVR (Worldwide Recording): Depending on your region (especially in Switzerland), you can record up to 2,000 shows and access them anywhere in the world.

  • Multiscreen & Family Sharing: The platform supports up to 4 simultaneous streams on the highest tier, making it ideal for large households.

💹Pros and Cons

Pros Cons
Goodbye Cable: Perfect for "cord-cutters" who want traditional TV without expensive hardware or long contracts. Regional Restrictions: The full feature set (like unlimited mobile roaming) is mostly restricted to Swiss accounts.
Massive Channel List: Offers over 300+ channels, including many in Full HD (1080p). Limited Free Version: The "Free" tier has strict time limits on Smart TVs (approx. 10–30 hours/month).
Environmental Leader: Zattoo is a certified climate-neutral provider, with data centers powered by wind energy. Ad-Supported Replay: The middle "Premium" tier now includes short mandatory ads before replayed content starts.
High Compatibility: Runs natively on almost everything, including Tesla cars, Android TV, and Apple TV. No 4K (yet): While it has excellent Full HD, true 4K (UHD) channels are still very rare on the platform.

💸Pricing & Subscription Plans (Europe)

Zattoo’s pricing structure is simple and monthly‑cancelable. 

Plan Monthly Fee Key Features
Free €0 ~200+ SD channels (limited), 30 hrs/month, ads
Smart HD ~€6.99 230+ channels (HD), restart & pause, Smart TVs
Premium ~€9.99 Mobile use, 2 streams, EU use, full devices
Ultimate ~€13.99 Up to 4 streams, 100 recordings, Full HD & HD, EU use

💡Most paid plans start with a 30‑day free trial so you can test before subscribing

Verdict: Zattoo is the best choice if you still value linear TV—news, live talk shows, and local events—but want the flexibility of a modern app. It is the ultimate tool for expats in Germany or Switzerland who want to keep up with local culture. However, if you only watch on-demand series like Stranger Things, a dedicated movie platform like Netflix is a better use of your budget.

10. Pluto TV: The King of FAST

Image from pluto.tv, Copyright by original author

In 2026, Pluto TV has become the absolute leader of the FAST (Free Ad-supported Streaming TV) revolution in Europe. Owned by Paramount, it offers a "lean-back" experience that mimics traditional linear cable TV but is delivered entirely over the internet for free.

In Europe, Pluto TV is available in the UK, Germany, Austria, Switzerland, France, Italy, Spain, Sweden, Norway, and Denmark. Each country has different shows, movies, and channels, including content in the native language.

⏩Featured Content: Casual "lean-back" viewing and nostalgia.

Best For: Who want a live TV experience with a traditional channel guide.

✴️key Features & Viewing Experience

  • Linear Channel Surfing: Unlike Netflix where you browse a grid of posters, Pluto TV opens directly to a Live Guide. You "flip" through 200+ channels dedicated to specific genres, eras, or even single shows (like a 24/7 Star Trek or CSI channel).

  • The "Paramount Library" Advantage: Because it’s owned by Paramount, Pluto TV in 2026 features high-quality content from MTV, Comedy Central, Nickelodeon, and CBS, along with "Paramount+ Picks" that showcase the first episodes of premium series.

  • No Account Required: One of the most frictionless experiences in Europe. You can download the app and start watching immediately without entering an email, password, or credit card.

  • On-Demand Expansion: While primarily known for live channels, the On-Demand section has grown massively in 2026, offering thousands of movies and full seasons of shows that you can start whenever you like.

  • Local European Content: Pluto TV has localized versions for Germany, France, Italy, Spain, and the UK, featuring local language channels and regional news partners like Sky News or local public broadcasters.

💹 Pros and Cons

Pros Cons
100% Free Forever: No subscriptions, no hidden fees, and no "Premium" tiers to upgrade to. Ad-Heavy: Just like traditional TV, you will encounter regular commercial breaks that cannot be skipped.
Effortless Viewing: Perfect for those who don't want to spend 20 minutes deciding what to watch. Older Content: You won't find the latest 2026 cinema blockbusters here; the library focuses on "archival" and "classic" hits.
Great for Kids: Offers dedicated 24/7 channels for SpongeBob SquarePants, Dora the Explorer, and more. Limited Video Quality: Most streams are in 720p or 1080p; 4K content is extremely rare on this platform.
Device Agnostic: Works on almost every Smart TV, smartphone, and browser in Europe. "Live" but Pre-recorded: Many "live" news and sports channels actually play loops of segments from earlier in the day.

💸Pricing & Subscription Plans (Europe)

  • Subscription Fee: €0.00 / £0.00. There is no paid version.

  • How they make money: Pluto TV is entirely funded by video advertisements. You trade your time (watching ads) for free access to their content library.

Verdict: Pluto TV is the best "background TV" app in 2026. If you want something to play while you cook, clean, or just want to "channel hop" like the old days without paying a cable bill, it is unbeatable. It’s also an excellent way to save money if you are "subscription fatigued." However, if you are looking for the latest prestige dramas or live-streaming sports matches (like the Premier League), you will still need a paid service like DAZN or HBO Max.

🔎 How to Choose the Right Streaming Services in Europe: Quick Recommendations

With an ever-growing number of streaming services available in Europe — from global giants like Netflix, Disney+, and Amazon Prime Video to free platforms like Pluto TV and Zattoo — it can be overwhelming to decide which service best fits your needs. Here’s a guide to help you make the right choice.

Here is a step-by-step guide to choosing the right mix for your household.

1. Identify Your "Core" Needs

Before looking at prices, categorize your viewing habits. Most European households fall into one of these three profiles:

  • The Cinephile/Binge-Watcher: Focus on Netflix and HBO Max. These provide the deepest libraries of original series and prestige cinema.
  • The Sports Fanatic: Focus on DAZN or Sky/NOW. These are expensive, so you may need to drop other paid services during the off-season.
  • The Family Hub: Focus on Disney+.1 It offers the best value for children and multiple users under one roof.

2. The 2026 "Smart Stack" Strategy

Instead of paying for 5+ services, try one of these proven combinations to keep your monthly bill under €25–€30:

Bundle Type Services Included Why it works
The Value King Prime Video + Disney+ (Ads) + Arte.tv Covers movies, family content, and culture for a very low monthly cost.
The Quality Duo HBO Max + Apple TV+ Focuses on high-budget, award-winning "prestige" TV without the filler.
The Sports Lead DAZN + Pluto TV + YouTube Invests your budget in live sports while using free apps for casual viewing.

3. Check for Regional "Hidden" Discounts

Europe has unique ways to save that are often overlooked:

  • Mobile & ISP Bundles: In countries like Germany (Telekom), France (Orange/Free), and the UK (EE/O2), you can often get Netflix or Disney+ included for free or at a 50% discount as part of your phone plan.

  • Annual vs. Monthly: Almost all European services (Viaplay, Disney+, DAZN) offer an annual upfront payment that typically saves you 15–20% (essentially 2 months free).

  • Public Broadcaster Apps: Before paying for a "Live TV" service like Zattoo, check if your local public apps (RaiPlay, France.tv, RTVE Play) already offer the channels you want for free.

4. Technical Considerations (The "Hidden" Costs)

  • The 4K "Tax": In 2026, platforms like Netflix and NOW TV charge significantly more for 4K. If you don't own a 4K TV or watch mostly on a tablet, stick to the Standard/HD tiers to save roughly €8–€10/month.

  • The Ad-Tier Trade-off: Most services now offer a "With Ads" plan for €5.99. If you don't mind 4-5 minutes of ads per hour, this is the fastest way to slash your streaming budget by half.

5. Evaluate the "Portability" Rule

If you travel frequently within the EU, remember the EU Portability Regulation. As long as you have a verified subscription in an EU country (e.g., France), you can access your home library in any other EU state (e.g., Spain) without a VPN.2 This makes a single "home" subscription very valuable for travelers.

Final Recommendations Based on Your Profile

Based on common viewing habits, here are some tailored combinations:

  • For the English-Language Movie & TV Binge-Watcher:

    • Netflix (Standard with Ads) + HBO Max (With Ads) + your local free BVOD service.

  • For the Sports Fan & Household:

    • Disney+ (for family) + a sports specialist like DAZN + Amazon Prime Video (for some sports and originals).

  • For the Film Enthusiast on a Budget:

    • curated service like MUBI or the ad-supported tier of HBO Max (for the TCM hub) + free local BVOD + Tubi

💡 Final Recommendation

Don't be afraid to cancel. One of the biggest advantages in 2026 is that most services (except for some sports annual deals) have no exit fees.

  • Pro Tip: Subscribe to HBO Max when House of the Dragon is airing, then cancel it and switch to Netflix when your favorite show returns there.

🎯FAQs: Frequently Asked Questions for Europe Streaming

Here’s a clear, English table summarizing common questions and solutions when choosing European streaming platforms for movies, series, or sports:

Common Question Problem / Concern Solution / Explanation
Which platform has the content I want? Different platforms focus on different types of content (movies, series, sports, originals). Identify your primary interest (movies, series, sports) and check the platform’s library before subscribing. Use official catalogs or trial accounts to preview content.
Is the service available in my country? Some platforms are geo-restricted (e.g., BBC iPlayer only in the UK, Viaplay in Nordic countries). Check regional availability on the official site. For limited regions, consider VPN solutions if legally allowed.
How much does it cost? Subscription fees vary; premium services may be expensive. Compare plans and pricing tiers. Consider ad-supported free versions if cost is a concern (Pluto TV, Zattoo Free).
Can I watch on all my devices? Some platforms limit device compatibility or simultaneous streams. Confirm device support (TVs, mobile, browser, streaming devices) and check number of simultaneous streams per plan.
Are there ads? Free platforms include ads; some paid services offer ad-free options. Decide whether you prefer ad-free viewing (e.g., Netflix, Disney+ Premium) or are okay with ad-supported free options.
Can I watch sports live? Live sports availability varies by platform and region; some platforms only provide highlights. Use platforms like DAZN, Viaplay (Nordics), or Zattoo with sports package for live events. Verify regional sports rights.
Can I download content for offline viewing? Not all platforms allow offline downloads. Check platform features; Netflix, Disney+, and Amazon Prime Video allow offline downloads. Free services like Pluto TV do not.
Is the streaming quality good? Video quality may vary depending on device, internet speed, or plan. Choose HD/4K plans if available and ensure your internet connection meets platform requirements.
How often is new content added? Some platforms rotate content frequently; others add originals regularly. Check the platform’s update schedule and consider platforms with consistent new releases for ongoing interest.
Can I try before I pay? Some services have no trial; others provide free trials or free tiers. Utilize free trials (Amazon Prime, Disney+) or free platforms (Pluto TV, YouTube, Zattoo Free) to evaluate before subscribing.

💡 Pro Tips for 2026

  • Check Public Broadcasters First: Before paying for sports, check RaiPlay (IT), France.tv (FR), or ZDF (DE). They often have free rights for major national team matches and Olympic highlights.
  • Verify Your ISP Perks: In 2026, many European ISPs (Vodafone, Orange, Sky) offer "Streaming Credits" or 6-month free trials. Always check your mobile app's "Rewards" section before subscribing directly.
  • The Winter Olympics Advantage: If you only want the Olympics, HBO Max is the most cost-effective way to get every single event in 4K for just one month of subscription.